5 Effective Social Media Marketing Strategies

Social media marketing is one of the best ways to reach customers and prospects. This is because your potential customers are interacting with brands via social media. If you’re not using social media platforms, such as Instagram, Pinterest, Twitter, and Facebook, you’re missing out on many prospects.  As well, what worked in the past can be ineffective today as you need to keep current with the most effective social media marketing strategies for 2021.

1. Create A More Personalized Experience For Your Customers

There are many ways to provide a more personalized experience for your customers, one of which is the use of messaging features on various social media platforms. The best thing about the messaging systems of social media sites is that they’re very easy to use.
For instance, you can quickly reply to your customer’s concerns by using the messaging system’s simple and unique features, like adding smileys or sending GIFs for a fun conversation. In this way, you’ll be able to make your customer experience more personal, which can improve your sales in the long run.
To provide a better customer experience, it would be wise to use Lob for your address verification needs, especially if you’re delivering to first-time buyers and you don’t want to cause inconvenience brought by the wrong shipping address. With an address verification system, you can be assured that your social media marketing efforts will be paid off as you can ensure accuracy when it comes to your customers’ addresses.

2. Use A Brand Advocate

The best promotional tool is the customers who love your brand. Rather than focusing your efforts on searching for new customers, consider leveraging your current ones. Other than the current customers, you may also use your own employees.
If you want to use your employees as your brand advocates, you must do the following:
  • Track the data to pinpoint the areas for improvement
  • Tell your advocates regarding the best practices when using social media
  • Make social media guidelines specific to your business
All of these will help your advocates to market your brand through social media in a better way, providing you greater results in the end.


3. Partner With Micro-Influencers And Influencers

In terms of keeping a good social media presence, one of the challenging things you’ll encounter is gaining the audience’s trust on the platform you’re using. A good way to target your audience on a personal level is to partner with influencers in your niche, which can make a difference in promoting your products organically.
Once you partner up with established influencers that have active followers in your niche, you’ll expose your brand to a whole new audience that might not be aware of your business.
Most brands are also taking advantage of micro-influencers who cultivate a passionate but small and personal niche of followers. Since influencer marketing is popular these days, micro-influencers may convey a level of authenticity. With loyal followers that know, trust, and like them, getting a shout-out will definitely let their followers know that they recommend you as a business to trust as well.

4. Create High-Quality Content

Your business is a step behind if you’re not regularly creating quality content. Content is what you’ll often see on social media platforms. In fact, content is what you see online. So, invest in your content marketing to attract more customers.
High-quality content is something that’s easy to understand, highly engaging, contains more visuals, and much easier to optimize for search engines and social sites. Unfortunately, most business owners find it hard to craft quality content. Therefore, make sure to hire professionals to ensure quality and original content for your social media accounts.

5. Build A Social Media Plan

To make connections with your prospects on social media, you should have a plan. With a good plan, it’ll tell you what to prioritize, how to optimize and measure, and where to execute.

Sharing whatever content when you feel like it won’t help you influence consumers. However, if you have a plan, it’ll be much easier for you to get into the hearts of your prospects.